Product Designer + Brand Marketer

Hello Cryptex Team,

My name is James Lenhart. I currently live in Puerto Rico with my fiancé and two cats. We moved from Colorado last year after the previous company I worked for started to reduce headcount due to the pandemic.

I served as the Head of Creative and Head of Product at the former company, Reserve Trust.

Before Reserve Trust, I was the Director of Brand & Creative for TelTech, where I worked on several mobile apps in product design and creative marketing efforts.

While I am new to this DAO governance model, my knowledge continues to grow each day as I push myself and ask more questions. It seems like as soon as I grasp one thing, here comes the next. I love this.

If accepted into the Cryptex team, I would propose the following efforts for the first two months:

  • Create a PR & Marketing asset pack so that journalists and other organizations could spread the word about us through their channels using our approved brand marketing material
  • Design a brand usage guideline (tone of voice, identity assets, mission, vision, just cause)
  • Begin planning or sketching out some mobile tooling, maybe even begin an early mobile app concept
  • Work on some community-led efforts to leverage our social channels and get more people talking about the brand
  • I could take on any of the efforts under our Github projects tab related to community, brand, or design. I would maybe start with the SEO effort and tie that into the usage guidelines to ensure consistency.
  • I would propose coming up with a new hire onboarding manual to have a streamlined process and align with the vision and values of the rest of the community.
  • Create a customer/investor touchpoint map so that we can understand our customers at a deeper level. The map’s purpose would be to track metrics and find easy ways to grow the product. This effort may lead to a persona map.
  • I would recommend working on public documentation using Gitbook or having an open-source reference guide for how to do certain things within the product. I think clear product documentation is essential, as we can reference it in the Discord as the community gets ready for a wave of growth.

My core competencies include:

  • Product Design
  • Brand Design
  • Product Management
  • Marketing
  • Documentation & Guideline Creation

Tools I use:

  • Figma, XD, Sketch, Illustrator
  • Github, Markdown
  • Discord

Thank you for taking the time to read my proposal. Currently, in my spare time, I am doing a lot of studying and reading about DeFi and the new ETH. I’ve recently spun up some validators in the cloud, and I am excited to see how the merge will go.

One last thing, I want to do this because I want to grow and learn as much as I can. I think we are in the middle of one of the most revolutionary times in financial history. As I said, while I may not understand everything in regards to how a DAO operates, I am willing to learn and keep a level head through this next wave of growth. I realize there are many unknowns, but I am eager to put in the time and effort to challenge myself and my understanding of things.

Take care,

James

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Hi James,

Matz here, core contributor for all design, marketing and community initiatives.

Thanks for writing about who you are, what you’ve done and what you’d like to contribute to Cryptex!

We aren’t hiring any full time contributors for design/marketing at this time, however, we do have budget available for part-time contributions.

We can use your help with:

  • Create a PR & Marketing asset pack so that journalists and other organizations could spread the word about us through their channels using our approved brand marketing material (+ reaching out to journalists/pitching stories)

  • Work on some community-led efforts to leverage our social channels and get more people talking about the brand

  • I would propose coming up with a new hire onboarding manual to have a streamlined process and align with the vision and values of the rest of the community.

  • Create a customer/investor touchpoint map so that we can understand our customers at a deeper level. The map’s purpose would be to track metrics and find easy ways to grow the product. This effort may lead to a persona map.

  • I would recommend working on public documentation using Gitbook or having an open-source reference guide for how to do certain things within the product. I think clear product documentation is essential, as we can reference it in the Discord as the community gets ready for a wave of growth. (+we can add this to our existing documentation or create something new, open to whatever will be best for all)

How this would work as a part time contributor, is you would prioritize & take on the tasks and at the end of each month you would fill out what you contributed and the value it provided to the DAO/community. This is all done through a tool called Coordinape, check out the details we wrote about the process here How To Use Coordinape For Cryptex Brand And Community Initiatives | by Tom Matz | Cryptex | Jul, 2021 | Medium

If you are cool with this, there is nothing stopping you from starting right away. For all brand/community/marketing tasks you’ll work directly with myself and Brendan. We can create a group channel in discord and get the ball rolling!

Awesome! Thank you for the guidance here. Happy to jump in and create some value for the DAO.

Excited to work with you guys. I’ll jump into the GitHub tasks and checkout coordinape.

I’m moving over the next couple of days, but let’s create the discord channel and go from there. Cheers!

James

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Hi James,

Thanks for reaching out. Looking forward to working together! Let me know if you need anything.

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