Through the end of this year (December 31st 2021), we intend to allocate capital for brand and marketing initiatives as we enter into our next phase of growth and product upgrades.
Giving website and app users the best experience possible while staying true to the Cryptex brand is something we strived for in our original designs of the website and app. With new feedback from the community and new products/upgrades on the horizon, we are bringing the group of designers back to:
- Support UI/UX upgrades for new creations from the dev team (Polygon, Staking, Vaults V2)
- Create a blog section on the website
Maximum budget for UI/UX: $20,000 USDC
Cryptex has celebrated major milestones, educated and rewarded users with incredibly produced content. This group of creatives will create high quality, original content so we can:
- Better educate users (Like our How To Mint TCAP on Testnet: https://www.youtube.com/watch?v=qoZKIS0tFY4&list=PLdxRJGweRSl3LmqEDGb8kXmKTBeEWEJL_)
- Celebrate major milestones (Like our launch announcements of TCAP https://twitter.com/CryptexFinance/status/1380173486732283908 & CTX https://twitter.com/CryptexFinance/status/1384840205518114817)
- Incentivization (NFTs for community and users)
- Collaborate with artists/License IP (Like when we commissioned Tropical Virtual for the testnet NFT: https://superrare.com/artwork-v2/the-birth-of-tcap-17564)
Maximum budget for content production: $40,000 USDC
When we launched TCAP and CTX, some of the biggest names in crypto media covered that moment. Beyond that, we haven’t done a good job at all of keeping TCAP and Cryptex in the media on a consistent basis.
To fix this, we’ve found an experienced group that will help ensure Cryptex and TCAP gets the consistent mentions and global recognition they deserve. This group helps another project (worth ~$89B) that hasn’t launched yet. If they can drive quality, global recognition for them, imagine what they can do for Cryptex and TCAP!
Maximum budget for discovery and planning: $50,000
Maximum budget for PR: $45,000 ($15k/month)
We’ve found giveaways to be helpful in collaborating with others and driving awareness to Cryptex and TCAP.
We are interested in future giveaways like:
- Boosted rewards on GUSD prize pool on PoolTogether (This is confirmed as a go from the PoolTogether team)
- NFT Collectibles collabs (Like we did with Gutter Cat Gang: https://twitter.com/GutterCatGang/status/1421532373439631365)
- Airdrop NFTs to convert new users (Inspiration from this: https://twitter.com/santiagoroel/status/1425543344470601730)
Maximum budget for giveaways: $10,000 USDC
Maximum budget for monthly subscriptions: $8,600 USDC
We’d like to budget a maximum of $15,000 USDC for one off opportunities or expenses that might arise.
Through the end of this year (December 31st 2021) we intend to allocate this brand and marketing budget for:
- UI/UX: Website & App V2 ($20,000 USDC)
- Content Production ($40,000 USDC)
- PR Partner ($95,000 USDC)
- Giveaways ($10,000 USDC)
- Monthly Subscriptions ($8,600 USDC)
- Miscellaneous ($15,000 USDC)