For Q1&Q2 of 2022 (January 1st 2022 - June 30th 2022) we intend to allocate capital for brand and marketing initiatives as we enter into our next phase of growth and product upgrades.
Cryptex has celebrated major milestones, educated and rewarded users with incredibly produced content. This group of creatives will create high quality, original content so we can:
- Celebrate major milestones & announcements (Like the PoolTogether collaboration https://twitter.com/CryptexFinance/status/1451607802829541388 & the launch of single side staking https://discord.com/channels/591995250336202817/831047779676979250/895841680358510652 & two other unreleased pieces of content for future announcements)
- How to videos: How to mint TCAP, strategies on what to do with TCAP after minting
- Collaborate with artists/License IP (Like when we commissioned Tropical Virtual for the testnet NFT: https://superrare.com/artwork-v2/the-birth-of-tcap-17564 3)
Maximum budget for content production: $36,000 USDC per quarter
We’ve worked through the discovery, improvement, and planning phases with our partners in Q4 of 2021 and are targeting live campaigns to begin in the middle of January 2022.
Advertorial Education (Like The Block, Blockworks, The Defiant, StockTwits, Raging Bull, Coinsnacks and others)
Display Education (Like The Defiant, Brave Browser, CoinGecko and others)
People Education (Like Kris Kay, Route2fi, Top 10 Joe and others)
Other Education (Any new opportunities that may arise throughout Q1&Q2)
Maximum budget for Education: $120,000 USDC per quarter
*Removed PR & Advertising Partners from this budget, we intend to hire a full-time team member to handle the PR for Cryptex.
We’ve found giveaways to be helpful in collaborating with others and driving awareness to Cryptex and TCAP.
We are interested in future giveaways similar to:
- Boosted rewards on prize pools on PoolTogether
- NFT Collectibles collabs (Like we did with Gutter Cat Gang: https://twitter.com/GutterCatGang/status/1421532373439631365 4)
- Airdrop NFTs to convert new users (Inspiration from this: https://twitter.com/santiagoroel/status/1425543344470601730 3)
Maximum budget for giveaways: $15,000 USDC per quarter
Events are an incredible opportunity for our team and community members to speak and help educate audiences that are eager to learn. We want Cryptex to be positioned as leaders within the crypto community.
We are interested in events like:
- ETH Dever
- Money 2.0
Maximum budget for events: $15,000 USDC per quarter
Maximum budget for monthly subscriptions: $6,000 USDC per quarter
We’d like to budget a maximum of $15,000 USDC per quarter for one off opportunities or expenses that might arise.
For Q1&Q2 of 2022 (January 1st 2022 - June 30th 2022) we intend to allocate this brand and marketing budget per quarter for:
- Content Production ($36,000 USDC)
- Education ($120,000 USDC)
- Giveaways ($15,000 USDC)
- Events ($15,000 USDC)
- Monthly Subscriptions ($6,000 USDC)
- Miscellaneous ($15,000 USDC)
Vote on the Q1&Q2 2022 Brand & Marketing Budget here: Snapshot